Immosurance

Immosurance had to explain a complex product to a wary audience: real estate agents in 27 EU countries who face new anti-money laundering obligations from 10 July 2027, and who mostly have not started. The website needed to make the regulation understandable, present the platform's three modules (know-your-business, know-your-customer and risk assessment) without jargon, and do all of that in every language CEPI's member associations work in.

The content would keep changing: pricing, early-bird conditions, news, regulatory updates. The team at OptimaSys had to be able to edit all of it themselves, in every language, without a developer in the loop.

I built immosurance.net from scratch, with its own system for managing the content. Instead of a fixed set of templates, editors compose each page from blocks and reorder them without touching code.

Translations run through DeepL. A page is written once and translated into the other languages from inside the editing system, so adding a language does not mean rebuilding the site. Forms on the site reach the team by e-mail.

The site is live at immosurance.net in eighteen languages, from English and Spanish to Latvian and Albanian. OptimaSys publishes news, pricing and regulatory updates in-house, in every language, through the editing system. The website is the front door for the platform's early-bird programme ahead of the 2027 deadline.